The Study Island Program An In-Depth Review

Study Island is a web-based program designed as a supplemental educational tool geared specifically to each individual state’s standardized assessments. Study Island was built to meet and reinforce each state’s unique standards. For example, students using Study Island in Texas would have questions geared to prepare them for the State of Texas Assessments of Academic Readiness (STAAR). Study Island is designed to help its users prepare for and improve their state testing scores. Study Island is offered in all 50 states as well as Alberta, British Columbia, and Ontario in Canada. Over 24,000 schools use Study Island across the country boasting more than 11 million individual users. They have more than 30 content writers who research each state’s standards and create content to meet those standards. The content contained in Study Island is very specific. It provides assessment and skill practice in all major subject areas in both tested and untested grade levels. Key Components Study Island is a completely customizable and user-friendly learning tool. There are many features about Study Island that make it a great supplemental tool to prepare students for their state assessment. Some of those features include: Study Island is supplemental. Study Island is not meant to be used as a primary curriculum. It is only a supplemental tool. However, there are mini lessons for review before or during each individual standard’s specific set of questions. This allows students to have a quick refresher on material that should have been covered in depth during class instructional time.Study Island provides instant feedback. When a student clicks on the correct answer, they get a yellow star. If they click on the incorrect answer, it says that the answer they have chosen is wrong. Students are able to choose again until they get the correct answer (their score only reflects whether they got it correct on the first attempt). If the student does not answer it correct the first time, then an explanation box will pop up giving a detailed explanation of that specific question.Study Island is adaptable. There are many features of Study Island that give options to the teachers and students using the prog ram. Teachers can choose the specific content that they want their students to work on. For example, if a 5th-grade science teacher finishes a unit on the properties of matter, then they may want their students to complete the corresponding unit to properties of matter on Study Island. Teachers may also choose the number of questions they want their students to answer. Study Island also has three modes for which content can be answered including test mode, printable mode, and game mode.Study Island is goal oriented. Students work to achieve each mini-goal within their specific curriculum. A student may be working on a lesson over â€Å"Context Clues.† The teacher can set the benchmark score at 75 percent for mastery. The student then answers the designated number of questions. If the student scores at or above the mastery target score, then they will receive a blue ribbon within that individual standard. Students learn quickly that they want to earn as many blue ribbons as po ssible.Study Island provides remediation. One of the best features of Study Island is that it truly does not leave any student behind. If a 6th-grade student is working on a math lesson over exponents and that student performs unsatisfactorily within that topic, then the student will be cycled down a to a lower level of skill within that specific topic. Students will then work on that lower level as a building block until they can master that skill and eventually move back up to grade level. A student can be cycled down 2-3 skill levels below their grade level until they build enough of that skill to advance back up to their actual grade level gradually. This skill-building component allows students with gaps in certain areas to fill those gaps before moving on to the more advanced material.Study Island is accessible. Study Island can be used anywhere there is a computer or tablet with Internet access. Students can log in at school, at home, and the local library, etc. This feature allows students who want extra practice to have it at their fingertips at any time. In addition, teachers can utilize Study Island to reinforce concepts in a whole group or small group setting with the group sessions feature. This unique feature allows teachers to interact with a group of students working on multiple mobile devices. The teacher can administer specific questions, review lessons or standards, and monitor student progress in real time.Study Island is special needs friendly. There are several tools that teachers can take advantage up to meet the individual needs of special needs students. In the multiple choice format, you can change the number of answer choice from four to three. You can also lower the score it takes for an individual student to earn a blue ribbon. Finally, there is a text to speech option where students with special needs can highlight text and the question, and answer choices will be read to them.Study Island is fun. Students love to work on Study Is land especially in game mode. The best feature about the game mode is that the student must get the question correct to unlock the ability to play the game. This forces students to take the questions seriously. There are thirty game choices in this type of play including kickball, bowling, fishing, and much more. Students can also compete for high scores in these games not only against students within their own school but also against students across the country.Study Island is guess proof. Many students like to go through questions as quickly as possible without really taking their time. Study Island has a feature that does not allow students to do this. If they are getting too many incorrect answers at a rapid pace, a warning box will pop up to that student, and their computer will be â€Å"frozen† for about 10 seconds. This forces the students to slow down and take their time.Study Island provides great reporting and data analysis. The reporting feature is extremely custom izable and user-friendly. Teachers have many reporting options ranging from individual to the whole group to comparison to specific date ranges. If there is a report that you want, it is probably on Study Island’s system. In addition, the Edmentum Sensei Dashboard, provides teachers with tools for comprehensive data analysis, the ability to monitor learning goals and a new refined way to have real meaningful interactions with students on a regular basis.Study Island is admin and teacher friendly. System administrators and teachers can add new students, set up classes, and change settings very quickly and conveniently. Every feature is easy to change typically with the click of a mouse. The entire program is customizable. Teachers can even create their own tests by adding their own questions to the Study Island system. Teachers also have access to the extremely valuable teacher toolkit filled with thousands of learning resources including videos, lessons plans, practice activi ties, etc.Study Island is evolving. Study Island constantly changes with the addition of new features. They are also constantly looking for ways to make the program more user-friendly for all of its users. In addition, if your state standards change, then Study Island is quick to write new content to match those new standards. Cost The cost to use Study Island varies according to many factors including the number of students using the program and the number of programs for a specific grade level. Since Study Island is state specific, there is no standard cost across the board. Research Study Island has been proven through research to be an effective tool for test score improvements. A study was conducted in 2008 that supports the overall effectiveness of Study Island in impacting student achievement in a positive manner. The study showed that over the course of the year, students who used Study Island improved and grew while using program particularly in the area of math. The research also showed that schools that were using Study Island had higher test scores than schools that did not use Study Island. *Statistics provided by Study Island Overall Study Island is a terrific educational resource. It is not intended as a replacement of teaching, but as a supplement that reinforces a lesson or critical concepts. Study Island gets four stars because the system is not perfect. Students can get bored with Study Island, especially older students, even in game mode. Students tend to get tired of answering the questions, and the repetitive nature can turn students off. Teachers must be creative when using the platform and understand that it is a supplemental tool that should not be used as the sole driving force for instruction. There are other options for supplemental education, some specific to one subject area like Think Through Math, and others that cover all subjects.

Increasing Physical Fitness Levels In Children - 1145 Words

Physical Education is becoming a â€Å"special,† along with art, music and other valuable classes that many school districts have decided are not important enough to schedule daily. As a result, America’s children spend most of their school hours sitting still. The lack of physical activity, coupled with overeating, has led to an increase in childhood obesity. Say what you will about Richard Simmons, but the eccentric exercise guru recently brought national attention to a problem we in PSAHPERD know all too well: the decrease in physical education is contributing to an alarming increase in overweight American kids. Simmons, who is famous for helping overweight people learn how to live healthier lifestyles that include good nutrition and†¦show more content†¦Get faculty involved in a students vs. teachers game after school. †¢ Work with individual classroom teachers to plan a physical activity that helps teach lessons in their subject areas. Suggestion # 3: Keep talking up fitness with your students. As physical educators, we often are our students’ most powerful role models for healthy lifestyles. Our enthusiasm in the gymnasium can inspire and motivate our students, encouraging them to try our suggestions for being active after school. Although our instructional time has been seriously curtailed in recent years, there are ways we can make every minute on the gym floor count. †¢ Plan interesting, energizing class activities that kids enjoy. Variety is the spice of life†¦ and of PE! †¢ Give kids ample opportunity to learn and master lifetime leisure skills. Offer positive reinforcement to children who report pursuing healthy leisure activities. †¢ Display posters of healthy kids doing all kind of healthy physical activities. †¢ Make a special effort to encourage reluctant learners to find their comfort level in trying new physical activities. †¢ Have copies of exercise charts for students to take home and record after-school and weekend activities. Give positive feedback for all efforts. †¢ Provide monthly fitness calendars with daily activity suggestions, i.e., walk the dog, rake leaves, jump rope, etc. †¢ Get up and move with your students. Seeing youShow MoreRelatedShift Towards Desk Based Occupations1500 Words   |  6 Pageshas become a social norm in Canada. In 2012 to 2013, 31% of children and 62% of adults were overweight or obese [1]. Obesity is associated with sedentarity [2], and almost three-quarters of children spend their recreational time engaged in sedentary activities that involve reading or screen time (e.g., watching TV and playing video games) [3]. In fact, the number of hours of screen time is associated with being overweight or obese in children and adolescents [2]. Childhood sedentarity is particularlyRead MorePhysical Education : Not Just Walking The Dog1576 Words   |  7 PagesPhysical Education: Not Just Walking the Dog A person might remember in elementary school a certified physical educator instructing the class, for example, on learning to run, balance, stretch, and climbing rope. Then, in spring, a big relay event would happen, and all the students were able to race, or show off the skills they learned through the year. At these events, every student won a prize, whether, first, second, third, or recognition of achievement for each race. Today, many peopleRead MoreOverweight and Obesity in Australia842 Words   |  3 PagesAustralian’s should put more effort into stopping declining fitness levels and it should start with our youth. The youth of this generation is lacking a healthy amount of physical activity; growing evidence shows that the occurrence of overweight and obesity is dramatically increasing in Australian children and adolescents. If more Australians increased the amount of physical activity they did, and also decided to eat healthier then declining fitness levels w ould reduce. Australians would benefit from thisRead MoreConsumption Of Processed And Convenience Foods And Our Dependence On Technology1119 Words   |  5 Pagesled to an increase in obesity and reduction in the fitness level for children. This is concerning since obesity can cause a decrease toward life expectancy and result in other health conditions to occur. With the one million dollar grant I plan to use the money to donate to the Michael and Susan Dell Foundation, (also known as MSDF). Their main goal focuses to improve children’s health along with access to healthy opportunities and options. Children that are overweight are more likely to have seriousRead MoreEssay Personal Trainer1261 Words   |  6 Pagesthe best exercise program possible. They may demonstrate various exercises and improve their clients technique. They work either in a clients home or a gym. Personal trainers conduct fitness consultations and assessments. Develop unique programs that ensure client safety and enhancement of personal fitness goals to members and guests throughout the club. They also assist club members in understanding how to operate the weight resistance and cardiovascular equipment correctly. Personal trainersRead MorePhysical And Physical Development Of Children867 Words   |  4 PagesPhysical development of children correlates to other areas of development, for example, fine and gross motor and results in healthy development of the brain. A teacher should observe and assess the development of the learners’ fine-motor coordination and gross-motor developmental milestone s during outdoor play. However, children grow at different rates, which is an indication that a child may regress in a skill or reach a milestone earlier than another. Therefore, teachers should use the developmentalRead MoreChildhood Cognitive Development And Exercise1351 Words   |  6 Pagestechnology and people, especially children, are constantly using it. A Topical Approach to Life-Span Development talks about how the increased screen time that children are having is linked with lower levels of activity (Santrock, 2016). Activity levels during childhood and the effects it has on physical development has been a focus recently with initiatives by people like Michael Obama and campaigns like the NFL’s Play 60. With obesity more than doubling in children and quadrupling in adolescentsRead MoreThe Effects Of Aerobic Exercise On The Health Endurance871 Words   |  4 PagesCooper is mostly known as the father of aerobic fitness. Aerobic exercise is any physical activity intended to strengthen the heart and lungs. Aerobic exercise is the most significant type of exercise because its main advantage is protection from cardiovascular diseas e. Cooper emphasizes on how to improve the cardiovascular system with his knowledge and study of aerobics. Aerobic exercise has many benefits towards one’s health by keeping weight off, increasing stamina and it lowers many health risks. Read MoreChildhood Obesity872 Words   |  4 Pagescardiovascular disease and diabetes have all increased. The increasing numbers of these chronic diseases closely correlate with increased rates of obesity. Every year this growing epidemic progressively victimizing society’s youngest people – our children. Obesity is currently one of the greatest concerns with regards to child health. In fact, â€Å"incidence of obesity among Canadian children is close to 20% and†¦increasing every year† (Nieman, par. 1). Children and adolescents spend the majority of their daytimeRead MoreThe Problem of Adolescent Obesity in Malaysia Essay699 Words   |  3 PagesNowadays, obesity becomes a common, well-known health problem among a dolescents. There was a significant rise in obesity prevalence in children and adolescent between 1999 and 2010. In 2007 to 2010, almost 17% of United State children and adolescents aged 2 through 19 years old had a body mass index (BMI) higher than or equal to the 95th percentile of the BMI-for-age growth charts in which were classified as obese (Ogden et al., 2012). This was also happened to adolescents in Malaysia where nearly

Missions of the Church of the Nazarene Free Essays

Evangelical Protestantism really began with John Wesley, arguably one of the most charismatic, thoughtful and persuasive of the new brand of preacher appearing in America in the 18th century.   The Methodist movement was built around an idea directly opposed to the Calvinist concept of pre-destination.   What Methodism centered on was the idea that anyone could be ‘saved’. We will write a custom essay sample on Missions of the Church of the Nazarene or any similar topic only for you Order Now    But, as that concept was Arminian, that salvation is possible only through Grace, and that grace could not be earned through acts of humanity. John Wesley introduced and championed the idea that it was possible to elevate the human heart and mind, through communion, prayer   and spiritual meditation, to a state of ‘Christian Perfection’.   At the turn of the 20th century, in addition to all of the other fundamental changes in society including the industrial revolution, the rise of American power in the world, and the end of slavery and the pacification of the South, religion and religious belief had again become a central part of American life. Into this flux, and in an effort to resolve the growing crisis of conflicting faiths and an increasing splintering of Methodism, a unifying theology appeared.   Combining all of the Methodist Pentecostal denominations and the Holiness Church of Christ and five other denominations, the Church of the Nazarene emerged under the combined umbrella of Harding and the Holiness Movement – neither of which had been combined previously on such large scale.  Ã‚   The new Church of the Nazarene, which combined churches in Europe, North and South America began expanding while simultaneously absorbing other holiness churches and upon very active missionary that continues today.   It is the purpose of this paper to present the state of the Church of the Nazarene and how its missionary history helped it to continue to grow and expand into the twenty-first century. The Nazarene Church missions have, historically, placed themselves directly in the center of crises.   It is no coincidence that all of the denominations that came together to form the Church of the Nazarene were missionary churches.   At the beginning, â€Å"the Nazarenes had 52 churches with 3,827 members, while the Pentecostals numbered 47  churches with 2,371 members. The union made a combined list of 99 churches and 6,198 members,†[1].Harding’s message was that while God had chosen to give every human being a certain quality of pure grace that could not be removed or augmented by human action, it was within our grasp to become closer to God through the rituals of faith. The Church of the Nazarene took up the Great Commission, that â€Å"all peoples on earth will be blessed through you† (Genesis 12:3) and, in the final chapter of Matthew, â€Å"Go and make disciples of all the nations of the world, baptize them in the name of the Father, the Son and the Holy Spirit, and teach them to obey everything I have commanded to you,† (Matthew 28:18-20).   It then began to spread itself vigorously to every corner of the world seeking to fulfill that very mission[2].   Indeed, it would later become the requirement that all senior members of the church and, in particular, all ministers, complete missionary work. Nazarene Church missions have taken several different forms over the course of the past century.  Ã‚   The first, clearly, was the outreach missionary work that followed the traditional lines of church work.   The second, was the establishment of Nazarene Church colleges throughout the world.   The third, was the combined efforts of all Nazarene churches and associations throughout the world under one charter and mission, to keep the Great Commission. The first Nazarene Church missions began taking place shortly after the creation of the institution. As the main centers of the church, at the time of inception, were on the East and West coasts of the United States.   From the Eastern churches emerged Susan Fitkin and her partner Harrison F. Reynolds.   Fitkin and Reynolds based their missions upon a divine revelation of Fitkin’s – that she had been selected by God to spread His word throughout the world and that missionary work was the most powerful and significant of the works that any human could perform for God. Fitkin then stirred up the passions of the church for missions and, in particular, missions to traditionally non-Christian nations.   Fitkin’s work directly influenced the direction of Nazarene missions then and today.   It was because of Fitkin that the Nazarene Church made missionary work the centerpiece of the expression of their faith. Following upon Fitkin’s example, Dorothy Fay Davis took up the leadership reins at the Raleigh Fitkin Memorial Hospital and Nazarene Nursing School in Bremersdorp, Swaziland in the 1950’s[3].   Her missionary work, like Fitkins, began with a â€Å"calling† from God.   Davis built churches, preached her sermon, and brought the Nazarene form of faith to Swaziland and to the whole of South Africa and, following also in the footsteps of Florence Nightingale, she began a movement of teaching Swazi women how to be Christian nurses[4]. Davis lived and worked in Swaziland as a spiritual leader, the college headmaster, and as a minister in her many churches until the mid 1980’s- a career that spanned four decades and her works continue to be influential in terms of the Nazarene missions. Missionaries were not the only Nazarene members making missions. One of the most influential Nazarene members was C. Warren Jones.   Jones had become one of the executives managing foreign missions in the mid 1940’s.   Under his leadership, the Nazarene Church raised more than one-million dollars to support their missions.   His influence was felt throughout the world as the money raised became the foundation of countless churches, the travel and living expenses of missionaries, and the foundation of the Nazarene schools and colleges[5]. These people, and countless others, worked together over the past one-hundred years of the Nazarene church have built a legacy of missionary work.   What began with a small number of missions has become a sweeping program of ministry, education, health-care, social services, and all forms of community involvement both domestically and abroad.   As a true world-wide organization, the Nazarene Church succeeds in bringing together Christians from nearly every nation into a singular network that has no national anchor. The missionary work now centers on exactly the same mission as when the church started, â€Å"To make (form and bring into being through transforming grace) Christlike (holy, righteous) disciples (continual, reproductive followers of Christ) in the nations (a sent, international church). A Church whose primary motive is to glorify God,[6]†.   To that end, the Nazarene Church also maintains radio and television programs, supports Christian film productions, operates publishing houses throughout the world, manages youth-ministries, and health clinics[7]. The Nazarene Church began with a very clear intent – to spread the Word of God throughout the world in following the Great Commission.   In this, the Nazarenes have been exceptionally successful.   Their work and their missionaries have demonstrated a true zeal for their pursuit and have demonstrated an unwavering conviction. Their Wesleyan / Holiness foundation made the Nazarene church uniquely ideologically and scripturally suited to the kind of missionary work they do now.   By placing themselves in the places of greatest need in the world, they have also succeeded in walking the walk of the true spiritual guide to those in need.   Each member has been tasked with one primary goal – not to raise money, not to falsely inflate their sense of purpose, but to guide others to embrace God and Christ. Bibliography Corbett, C.T. Our Pioneeer Nazarenes. Kansas City, MO: Holiness Data Ministry, August 1997 Edition. Cowles, C.S. A Woman’s Place? Kansas City, KS: Beacon Hill Press of Kansas City, 2002 Elliott, Susan. â€Å"The Legacy of Dorothy Davis Cook†. International Bulletin of Missionary Research, (2004), 13:2. Miller, Basil. Twelve Early Nazarenes, Kansas City, MO: Holiness Data Ministry, April 1998 Edition. Nazarene World Mission, Go†¦Into All the World; available from http://www.nazareneworldmission.org/regions.aspx.; Internet, accessed 30 April 2007. How to cite Missions of the Church of the Nazarene, Essay examples

Analysis of Marketing Strategies Coca Cola

Question: Describe about the Analysis of Marketing Strategies for Coca Cola. Answer: Introduction For the purpose of this report, Coca Cola has been selected for the analysis. In this report, discussion regarding Coca Colas external environment and internal environment were analysed and reported in this report. PESTLE analysis has been used to analyse external environment and for the analysis of internal environment SWOT analysis has been used. Following is the analysis of SMART technique in this report: Specific- This area of marketing plan analysis focuses on specific objective of marketing plan of Coca Cola. It means, there are many objectives of marketing plan of Coca Cola but each objective is backed by separate plan. This marketing plan of Coca Cola is more specific in achieving customer loyalty and customer involvement. Measurable- Marketing plan of Coca Cola needs to have some standard or benchmark that will be used to measure success and failure of marketing plan or strategy. In this case of Coca Cola, high turnover of customers and positive feedback in terms of price and quality of products is measurement scale of marketing plan. Achievable- Here achievable denotes that management or marketing manager making marketing plan shall set achievable objectives or outcome. That means achievement or objectives of marketing plan shall be based on some facts and figures and should be achievable (Fifield, 2012). Realistic- Under this category, marketing plan of Coca Cola shall set realistic objectives that can be possible to achieve. In this case, marketing objectives of Coca Cola shall be based resources available with them (Kendrick, 2013). Marketing objectives to be achieved shall be based on facts and not on figures. Timeframe- All these objectives shall be achieved within set timeframe that is decided by management. This means activities in marketing plan shall be scheduled Background of the organisation Coca Cola is one of the leading brands in food and beverage industry serving customers worldwide. Coca Cola is mainly engaged in manufacturing soft drinks under the brand name of Coca Cola and has established business operations worldwide. In last 19th century John Pemberton invented Coca Cola soft drink. Coca Cola start serving drinks in bottles and cans so as to attract more customers. Coca Cola has many products, produced under the brand name of Coca Cola. Product of includes diet coke, coca-cola vanilla, coca-cola zero, coca-cola cheery, etc. External Environment Analysis Environments Analysis While operating their business in UK, there are various laws and regulations related to environment that are followed by Coca-Cola. These laws are related to environmental protection, limitation on use of natural resources, sustainable use of resources and many other laws that impacts operations of Coca Cola. Adequate disposal of waste material, adequate use of material while making soft drink, etc are some issues that is addressed by Coca Cola (Nair and Ganesh, 2013). Technology Technology has been deciding factor for many companies in terms of their business operation i.e. reaping technological advents can create competitive advantage for companies. Coca Cola is customer oriented company and success and failure is largely depends on customers or population (Afsarmanesh et al., 2012). Therefore to attract more population, sales promotion activities need to be undertaken. It includes advertisement; intense marketing of product, product awareness and many other promotional programmes has been introduced with the help of technology. In order to be more cost effective, Coca Cola has start using more technological equipments that not only helps Coca Cola in cost reduction but they are now able to produce high volume also (Fountoukidis, 2015). Another important impact that technologies has made on the Coca Cola is of packing design and has created competitive advantage over other companies of same industry. Therefore marketing strategies largely depends on technol ogical changes and advancements (Sun et al., 2014). Government Regulations Government regulations are one of the core requirements that every business organisation has to fulfil so as to operate their business within limits of government. Not only in UK market, but in all other countries, government regulations plays important role in influencing business operations and marketing plan of Coca Cola. Marketing tactics involves many aspects that are to be achieved by Coca Cola and same shall be within the limits as decided by government and other regulatory bodies. These policies and changes in government regulations has impacted business environment of Coca Cola on large basis. Since Coca Cola is multi - national company, therefore it faces many challenges related to cross border capital and resource utilisation (Azadi and Rahimzadeh, 2012). Foreign direct investment, permissible international transactions, etc are some government regulations that were undertaken by Coca Cola while developing and implementing marketing plan. Trade barriers, trade restriction and incentive for trade in foreign countries have impacted development of marketing policy of Coca Cola, in terms of making adjustments (Pearson, 2014). Legal Changes Legal impact on Coca Cola includes impact of trade mark, licences and other permissions related to marketing and promotion of products of Coca Cola. Since there is huge competition in the related market therefore Coca Cola has obtained trade mark and copy right in terms of business operations. Many promotional events of Coca Cola are dependent on legal bodies of respective countries in which Coca Cola is operating their business (Dodds, 2015). For the purpose of marketing plan analysis, it can be analysed that there is huge changes has taken place in non alcohol business in term of product design, pricing of products, government policy and ceiling on market. Social / Cultural Changes Social or cultural changes or environment plays important role while formulating marketing plan or strategies for better development and implementation. In case of Coca Cola, since it is largely depends on customers i.e. customer preference, customer taste, customer behaviour or attitude towards product and other changing habits of customers (Srivastava, 2013). Therefore this makes customer analysis or customer trend more important for Coca Cola in order to develop and analyse its marketing plan with ease. Therefore customers lifestyle and their social values shall be understood by Coca Cola and then marketing tactics or strategies shall be developed. Social and cultural analysis in terms of marketing plan will support prising policy of Coca Cola in their marketing plan (McKay-Nesbitt et al., 2012). Price of product is largely depends on those population who will be actually paying to the company, that means price of product shall be based on customer capacity to pay. Age of customer s, gender to be more targeted, income level of targeted population, social status of target customer, etc are some bases on which marketing strategy of Coca Cola is based (Farris et al., 2015). Climate and Seasonal Another important factor that impacts marketing plan of Coca Cola is seasonal and climate factor under which seasonal change will change focus of customer base. For Coca Cola peak season is summer season in which Coca Cola achieves maximum sales level. In summer season, Coca Cola increases its products price as compared to its price in other seasons (Karagouni et al., 2013). Marketing plan for all seasons are different and developed accordingly. Internal Environment Analysis Competitor Analysis (SWOT) STRENGTH Global Brand- Coca Cola is globally recognised brand and has support of vast population and has been valued as premium brand (Yuan, 2013). A Strong Marketing- Marketing activity of Coca Cola has been tends to be most effective. They spend huge amount on advertisements and sales promotion. Customer Loyalty- It has been observed that Coca Cola has loyal customer and resulted in high customer turnover Bargaining Power- Since Coca Cola covers vast market area therefore possess storing bargaining power. WEAKNESS Undiversified Product portfolio- Coca Cola has put emphasis on producing and selling soft drinks. There is no other product of Coca Cola that has attracted customers. Higher Debt- Coca Cola has been facing issue of high leveraged company that means debt of Coca Cola as compared to its equity is at higher side. OPPORTUNITIES Increasing Trend- It can be analysed that there is increasing trend in terms of consumption of soft drinks or bottled water in many countries. Coca Cola can reap opportunity. FDI- Government of many countries has opened doors for international companies or foreign companies to come and operate business their county at cheaper labour and other resources (Gupta and Mishra, 2016). THREATS Changing customer preference- Customer taste has been changing in terms of soft drink consumption level. Now people are keener towards healthier drinks. CSR and Sustainability- Each every organisation operating in the business has to undertake CSR and sustainability activities. (Research and Markets, 2013) Target market segments/ Segmentation Target market strategy in marketing plan can be define as the strategy which is made for targeting specified population of the total market. Demographic- In terms of age factor, Coca Cola has focused on population having age in between 8 years to 40 years. Males and females both are targeted in marketing plan and all customers falling under any profession i.e. students, processionals, employment, etc all are targeted. Middle class people are the main target of Coca Cola as they are providing its products at affordable price brand (Lin et al., 2013). Marketing and brand awareness- Another important aspect of marketing plan of Coca Cola is brand awareness activities that they undertake. This process is included in the marketing plan of Coca Cola and has undergone many programmes. Event organisation, promotional sales prices, marketing campaigns, etc are some targeting stagey of Coca Cola (Hutt and Speh, 2013). Conclusion / Recommendations Following are recommendations for the same: Product- Product line of Coca Cola is very limited i.e. only beverages have focus on. Apart from beverages or soft drink, there is no other product that can compete in the market. Therefore it is recommended to put more focus on other products also (Satit et al., 2012). Price- Prising strategy of Coca Cola is good enough after considering competition level in the market. Price of product includes variable cost, fixed cost, other costs and profit margin of company. Breakeven point is at higher side that restricts Coca Cola to earn more profits. Cost mix of Coca Cola manufacturing process needs to be more effective i.e. cost management shall be undertaken by adopting new technical equipments (Cave et al., 2012). Promotion- Coca Cola shall spend more on advertisements and other promotional events that enhance brand awareness among target population. Therefore promotion shall focus on low cost, best quality, international brand and service level of Coca Cola shall be promoted (Brooks and Simkin, 2012). Promotional activities shall be carried out in terms of events, shows, etc. Promotion will also be undertaken by adopting many other strategies or promotional tools like advertisement, distribution of broachers, public relation activities, seminars, etc (Oksentyuk, 2012). Place- Place of distribution of products also plays important role in marketing plan and is considered as important part. Coca Cola shall establish more distribution channels and limit intermediaries so as to cut cost of final product (Baldwin, 2012). Budget for implementing Marketing strategies Budgeting is the process of assignment cost or expenses for items or cost areas of those activities which is required to be undertaken in future. Under budgeting process, budgets are prepared for the future course of actions that business organisation is required to undertake. Budgets are most effective planning tool that is made in advance for future activities. Budgets are treated as most effective planning tool for the management. In this case, management or marketing manager of Coca Cola will be making marketing budget for the next 6 months i.e. January to June. In this budget, expenses related to marketing activities or promotional activities are undertaken. Each expense is compared with budgeted sales revenue of the respective month. Following statement showing sales revenue and marketing expenses budget for the next 6 months i.e. January to June: Particulars Jan Feb March April May June Targeted sales revenue 450,000 510,000 545,000 590,000 635,000 670,000 Marketing Expenses Budget: Advertisement-expenses 25,000 28,000 30,000 22,000 14,000 14,000 Website-expenses 6,000 5,000 4,000 4,000 3,000 3,000 Event management-expenses 12,000 15,000 11,500 6,000 4,000 2,000 Broacher-expenses 3,000 2,400 1,500 1,000 1,000 1,000 Recruitment and Selection-expenses 6,000 2,500 1,000 1,500 4,000 1,000 Public relation-expenses 5,000 7,000 6,000 6,000 6,000 6,000 Training and development of sales personnel-expenses 6,500 4,000 1,500 1,500 3,000 1,000 Salary-expenses 10,000 14,000 16,000 18,000 22,000 24,000 Seminars-expenses 3,400 4,000 3,500 3,000 1,000 1,000 Legal-expenses 1,100 1,100 1,100 1,100 1,100 1,100 Total expenses 78,000 83,000 76,100 64,100 59,100 54,100 PROFIT 372,000 427,000 468,900 525,900 575,900 615,900 Percentage of Sales revenue 17.33 % 16.27 % 13.96 % 10.86 % 9.31 % 8.07 % (Koosha and Albadvi, 2015) Analysis- From the above prepared budget for Coca Cola for next 6 months, it can be analysed that Coca Cola will be engaged intensely with marketing activities for its first 3 months i.e. January to March. They had focused on advertisement form of promotion of their products. Advertisement includes advertisement in TV, hoardings, glow hoardings, etc. Apart from advertisement, Coca Cola will organise many events for the promotion of their products and for first s3 months there will be more expenses on it. Legal expense is fixed expenses throughout the budgeted period and legal expenses will not change in 6 months budgeted period. Salary expenses will be at increasing trend because as and when marketing activities will be undertaken then more staff is required to be appointed. This is the reason of increase in salary expenses for marketing budget of Coca Cola. It can be analysed that, in first 3 or 3 months, marketing expenses as compared to sales revenue will be at higher side and in later months marketing expenses will reduce. From the budgeted marketing expenses it can be observed that, sales revenue will get increased and marketing activities or expenses will be reduced. 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