Business Ethic

MGT3201/3231: ASSESSMENT CRITERIA AND GRADING STRUCTURE Individual Case Study (20%) This appraisal measures and evaluating structure is utilized as the: 1. general rules for stamping composed coursework, and 2. criticism to the understudies for future improvement. |Content |Analysis |Evidence of Reflection |Achievement of Learning | |Outcomes | |20 |Excellent nature of |Extremely through analysis|Describes and assesses all |Full blend of the | |content; extremely wide range |of material given; high |events from different |module through the | |of alternatives considered, |level of mindfulness |perspectives; moves |achievement learning | |imaginative and imaginative |and goals; |concepts past that |outcomes and full | |17 |approach. Incredible range |convincing and clear |particular setting; |understanding of the | |of suitable assets |justification of decisions |recognizing and legitimizing |process. | |used. |made. |the effect of a particular | |situation on learning. | |16. |Very g reat quality content,|Very through investigation; |Describes promotion assesses some |Some assessment of the | |wide scope of alternatives |very great degree of |events from various |Learning Outcomes. | |considered, through |self-mindfulness and |perspectives; moves some | |approach. Generally excellent use of|aspirations; through |concepts; can perceive | |14 |resources accessible. |justification of decisions |impact of explicit situations| | |made. |on learning. | |13. 9 |Good quality substance, |Good examination; great level |Describes and assesses |Evidence of use of| | sensible scope of |of mindfulness; some |events yet remains in one |the learning results. | |options considered. Great |justification of decisions |domain. | |use of assets. |made. | |10 | |9. 9 |Satisfactory content with |Some investigation; some levels|Uses viable and simplistic|Evidence of comprehension | |few choices considered. |of mindfulness, little |statements to depict |the Learning Outcomes. | |May be less through |justification.Limited |events; some feeling of cause | |approach. Some proof of|explanation of decisions |and impact; some feeling of | |6 |use of assets. |made. |transfer. | |5. 9 |Meager nature of content,|Adequate examination; little |Descries individual experience |Acknowledgement of the | |only a couple of alternatives |level of mindfulness; |only; little feeling of cause |Learning Outcomes. | |considered. Basic, |limited defense; |and impact; little feeling of | |limited approach.Poor use|poor clarification of |transfer. | |3 |of assets. |choices made. | |2. 9 |Very low quality of |No proof of examination. |Describes individual experience|Few Learning Outcomes | |content, no detail. No | |in an oversimplified way in particular. |achieved. | |evidence’s of utilization of | |0 |resources. | ? 1500 word Report (barring informative supplements) Content, pertinence to the subject title, realness of material gave and so forth ? Writing Review (Resources) ? Accen tuation on Referencing (Harvard Referencing System) ? The Assignment ought to be of an investigation, evaluative, factious, combination of good defenses, thinking , compact and clear and incredible scope of suitable assets utilized instead of simply engaging and ought to incorporate various supplements, containing Supporting proof for discoveries, examination, ends and Recommendations Assessment Class:MGT3201/MGT3231 Business Ethics Case Study: Group Members:1. 2. 3. 4. 5. 6. 1) Define the Issue __________________________________________________________________ ) Analysis/Arguments __________________________________________________________________ 3) Evidence of reflection/Justification __________________________________________________________________ 4) Moral Reasoning/Achievement of Learning Outcome __________________________________________________________________ 5) Resources __________________________________________________________________ Total Score:_____/100 imprints Final Percentage:_____/20% Guidelines for the Individual Report (20%) In request to encourage handling of the Academic standard of report, if you don't mind follow the general rules for the organization and readiness of the individual report. Must have the accompanying arranging: | |Spacing †twofold line sections | |Font †Tahoma 10 or 11 point or Times New Roman 12 point | |Bolds †accentuation of passage titles or headings | |Margins set at 1† (top, base, left and right sides) | |Justification †left | |Page numbering: starting on first page of report (not spread page) | |Headers or footers: name of understudy and ID, program of study, scholarly meeting | |Spelling and language structure checked | |Programs †Microsoft Word or Excel in the event that you have tables is liked. |

Writing Your College Essay - What Are Your Interests and How Will You Build Upon Them at College?

Writing Your College Essay - What Are Your Interests and How Will You Build Upon Them at College?A college essay needs to be thoughtful, intriguing and something that will be taken with pride by your college admissions committee when they find out that you have written it. You need to know exactly what it is that will convince them that you can handle college life, so it is best to be completely prepared before you write your essay.Firstly, you need to think about the topics that you would like to cover. If you already know what you want to say, it is much easier to narrow down your essay. However, if you do not know where to start, a bit of brainstorming will go a long way. Write down all the questions that you would like to ask or get answers to, as well as writing down your personal experiences that would help you answer these questions.Knowing your passions, interests and ways in which you would like to grow your academic and extracurricular knowledge is vital to your college ess ay. By getting to know the topics that interest you, you will find that you can use them to guide your style and topic of choice throughout the essay. Using this technique will also help you form your opinion about the subjects that you may have no idea about. Having good insight into what your classmates like to do will help you give your college essay a fresh and exciting feeling.You also need to portray your own personality in order to create a warm and unique personality for yourself in this profession. What you say and how you express yourself will speak volumes about you, so do not be afraid to be outspoken and show your personality. When you find something that you like about something else, bring that information up and make people see it.You should not be afraid to tell someone when you donot know something about college essays questions and their answers. The more you know about these, the better you will understand what the experts are saying.Speaking the language of the students is an important part of your presentation. This will help you to sound natural and be able to speak on the subject matter in a manner that will not be disputed. This is one of the most important aspects of your college essay.Another aspect that should be considered when writing a college essay is the pace of your speech. If you are speaking too fast, the other students will begin to look at you as a faster speaker than you really are. If you are speaking too slowly, it could indicate that you do not know what you are talking about.If you are trying to write a college essay, you are going to have to write. You need to find ways in which you can still be creative and still provide your college admission committee with a strong perspective of yourself and your goals.

Materialism and Shopping Addictions

Materialism and Shopping Addictions Addiction Addictive Behaviors Shopping Print Materialism and Shopping Addictions By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Updated on April 25, 2019 Michael H/Getty Images More in Addiction Addictive Behaviors Shopping Caffeine Internet Sex Alcohol Use Drug Use Nicotine Use Coping and Recovery What is the definition of materialism? Understanding this concept is important when it comes to examining shopping addictions. In capitalist societies such as the United States, where consumerism not only runs rampant but is encouraged to boost the economy, materialism is a serious problem. The Nuts and Buts of Materialism Simply put, materialism is the importance one places on material possessions. These possessions could be anything, such as clothes, shoes, handbags, cars, electronic equipment, and gadgets. Ones home also counts as a material possession, even though everyone needs a place to live. Materialistic people dont view a home as simply a place that they dwell in for shelter but a place that reflects their social status in some way. Someone with a high level of materialism, described as materialistic, considers material possessions to be central to their life and their identity. They focus a good deal of their energy on acquiring possessions. Someone with a low level of materialism described as non-materialistic, or not materialistic, does not consider acquiring possessions to be particularly important, although they vary in the extent to which they acquire material possessions in order to meet other objectives, such as social acceptance. Why Materialism Is Such a Problem   In the United States, materialism is as American as apple pie and football. It is in many ways a national pastime. The Thanksgiving holiday has largely been overshadowed by Black Friday sales and many department stores even hold sales on Thanksgiving itself, spawning the phrase Brown Thursday. In short, a day that was supposed to focus on gratitude, family and, yes, football, to an extent, is now largely centered on department store sales.   Materialism has spawned other terms such as shopaholic, keeping up with the Joneses, and conspicuous consumption. Its difficult not to be materialistic in a culture where shopping is virtually a competitive sport and where children are ostracized if theyre not wearing the right gym shoes or brand name clothes. The rise of online shopping, which has its own holiday shortly after Thanksgiving, Cyber Monday, has in many ways made it more convenient to shop and easier to become a shopping addict. One neednt leave the house to consume but simply click a button. Consequences   Materialism has a number of consequences, namely debt. Millions of Americans wind up in thousands of dollars of debt after excessive holiday shopping, extravagant weddings, and too much shopping all year round. Materialism may also affect ones self-esteem. Rather than getting their self-worth from their accomplishments or unique traits, shopping addicts may feel valuable based on what they ownâ€"a fancy car, a luxurious home or an expensive handbag. Materialism can also lead to hoarding, although in this disorder people may collect items that have no worth at allâ€"such as stacks of newspapers, buttons or other items viewed as junk. Still, when people hoard, they place an emotional attachment to material items rather than turning inward to meet their needs. If you have a problem with materialism, you may need to consult a psychotherapist about how you can overcome your tendency to shop too much.   Get Support With the 9 Best Online Therapy Programs

Stamp Act of 1765 - 1867 Words

Taxation without Representation Ryan Vote March 8, 2010 U.S. History It can easily be said that the Stamp Act of 1765 was the beginning of the revolution for the colonies of North America. Before the Stamp Act, there were other failed attempts to tax the colonies by the British parliament. Each attempt to gain money from the colonies was unlawful because there was a lack of representation from Parliament. The Stamp Act of 1765 was very detailed and expensive for the colonists. The Stamp Act was the final act of taxation by Parliament before the colonies started to fight back and seek independence from Britain. Britain was struggling with a growing debt from previous wars. For example, the French and Indian War that lasted from 1756†¦show more content†¦Colonial lumber (a big export of the colonies because there was so much) was now only allowed to export to Great Britain. ‘Though from there it could be reshipped, the increased costs might well destroy the trade† (Morgan, 29). Moreover, there were also new wine duties and an abolition of drawbacks on foreign textiles. The colonists were shocked and upset at the high taxes being imposed upon them. It seemed that all the colonists’ money-making exports were being taxed. â€Å"The old solution of smuggling was no longer practical, for the risk of seizure was so great that the added cost of smuggling would have the same effect as the payment of duties† (Morgan, 29). The British Navy residing in America made sure that every tax was collected, even for the smallest load. The colonists found that the navy was extremely strict and un-bending to even loads being sent over rivers. Every ship was found by the Navy in need of a seize and detain method. The American merchants started to fight back. ‘They boycotted pilots who brought naval vessels into port, offered mates and midshipmen higher wages than the Navy was allowed to pay, and raised howling mobs† (Morgan, 30). Afterwards, Parliament prohibited paper money as legal tender and the colonists feared that they would have to go back to bartering. A small outcry of unconstitutionalism started in Boston in mid 1764. James Otis published a pamphlet of colonial rights â€Å"arguing that nature andShow MoreRelatedThe Stamp Act Of 17651517 Words   |  7 Pages When the Stamp Act of 1765 was passed in the Thirteen Colonies, the colonists were compelled to rethink their loyalty and standing with the British monarchy. The Stamp Act would be the first actual tax levied upon the colonists, which caused outrage in the Thirteen Colonies. The act would place a tax on any document and printed paper that they used: such as legal documents, newspapers, and licenses. All thirteen colonies did not agree that the tax was passed with legality and refused to acknowledgeRead MoreThe Many Causes of the American Revolution Essay848 Words   |  4 PagesThere were many causes that brought on the start of the American Revolution. A great deal of the civil unrest was brought on by the acts that followed the end of the French and Indian War. At the end of the war, most of which was fought on American soil, England had incurred a dept almost double that of when William Pitt took office. Because the war was fought for the colonists, much of England believed that that they should be the ones to recoup the great financial loss that England had sufferedRead MoreThe American Revolution : A Significant Part Of American History1399 Words   |  6 Pages The American Revolution is a very significant part of American History. It is more than just a course for credit. After all, it is the reason behind the birth of this great nation. The American Revolution took place between 1765 and 1783 during which the colonists in the thirteen American colonies rejected the British monarchy and aristocracy, overthrew the authority of Great Britain and founded the the United States of America. By 1763 the crisis had begun to develop. John Adams was right whenRead MoreThe Stamp Act686 Words   |  3 PagesThe Stamp Act 9/24/15 The Stamp Act was an important act introduced by the British Prime Minister George Grenville that was then passed in March 1765 by the British Parliament. The purpose was to raise money for national debt of Britain after the Seven Years War and Parliament needed means to help fund expensive costs of keeping troops inside the colonies. The act levied a tax on legal documents, almanacs, newspapers, and nearly every other form of paper used in the colonies. The BritishRead MoreSteps that Lead to the Revolutionary War810 Words   |  3 Pagesthis money, parliament made a new law, sugar act. It required payment of a tariff on imported items such as molasses, sugar, coffee and certain wines. During this time, tariffs were used to regulate trade; however, the colonist felt this was just a method of getting them to pay new taxes. Because the colonies were not allowed to have representatives in parliament to stand up for their rights. The British government responded to the protest over the Sugar Act in 1764 by reducing the tax by two-thirdsRead MoreThe Birth of the United States from the Colonies Essay1490 Words   |  6 PagesDuring the time period from 1765 to 1800, the government of the Colonies and eventually that of the United States, dealt with countless issues to create the system which governs the citizens of the United States today. Starting in 1765 with the passage of the Stamp Act by the British monarchy up to 1798 with the election of Thomas Jefferson as President in 1800 by the Colonial government, the aforesaid government, fought to rid itself of constant threats to the liberties and freedoms of the AmericanRead MoreAmerican Revolution : Causes And Effects879 Words   |  4 PagesHistory- TR 11am Due: 2/6/15 American Revolution Essay Causes of American Revolution There were many causes of the American Revolution. Which are the reformation of the British Empire, the Revenue Act, the Stamp Act, the Declaratory Act, Townshend Act, the Boston Massacre, the Tea Act, the Coercive Act, the First Continental Congress, the Battles of Lexington and Concord, and the Second Continental Congress. Trying to reform the British Empire after the Seven Years’ War was one of the causes ofRead MoreAmerican Revolution Accelerated evolution vs Cataclysmic revolution1624 Words   |  7 Pagesthe American Revolution began with many new acts being passed by the British parliament to put taxes on certain items in the colonies. The French and Indian War had cost Britain a lot of money and King George ll wanted help in paying the expenses. New taxes passed by the government gradually began to anger the colonists more and more, once they realize the unfairness of another country thousands of miles away telling them what to do. Acts like the Stamp Act gave Britain power over the colonies and theRead MoreColonial Response to British Policies 1763-17761265 Words   |  6 Pagesgoods. One of the first acts to anger the colonists was the Sugar Act of 1764. The law effectively ended the smuggling caused by the earlier Molasses Act. It ended it by charging the same amount that people were using to bribe dock masters, decreasing the profit the colonies made producing rum. Colonies fought the act, due to their belief that they were being taxed without representation, as well as decreasing the revenue of sugar plantations. The act was repealed in 1765, due to the harsh responseRead MoreThe Reasons For The British War889 Words   |  4 PagesBritish also wanted to collect revenue on the New World. They imposed acts such as the Sugar Act of 1764, which raised the duty on sugar while lowing the duty on molasses. This made sugar less expensive because they were cutting down on it, which led to more illegal importing of sugar to bypass this act. They also added the Currency Act of 1764, the act stated that the banks could no longer make or distribute paper money. This act hurt the farmers more than anybody, they heavily relied on the loans

Mn Counseling Laws - 825 Words

Synopsis of Minnesota State Laws in Reference to the Case of Sherry Sarah Penheiter Capella University Abstract The case of Sherry requires a review and analysis of Minnesota laws regarding mandatory reporting, drug offenses, and child neglect. Based on the synthesis of information from several statutes the author asserts that the case does require a report be filed with state child welfare agencies. Determining responsibility to report under the law is a complex action that requires the analysis of several different sections of relevant law. Not only must the laws regarding mandatory reporting be analyzed, the specific nuances of this case must be examined. Specifically, I will need to address three separate issues.†¦show more content†¦As previously noted, any amount of marijuana is considered a controlled substance. Since Sherry has admitted that she is using marijuana while her child is in the home it can be assumed that she is in possession of the marijuana with her child present even if she is not selling marijuana when her child is present. After reviewing the relevant laws, it would appear that as a LPCC I would be bound by mandatory reporting laws. While Sherry’s drug use may not be endangering her child or constitute neglect, the fact that she has been in possession of an illegal substance while caring for her child would necessitate a report be made to child welfare agencies. References Definition; Practicing Healing and Practice of Healing, 2011 Min. Stat.  § 146.01 (2011). Retrieved from https://www.revisor.mn.gov/statutes/?id=146.01. Neglect of Endangerment of a Child, 2011 Min. Stat.  § 609.378 (2011). Retrieved from https://www.revisor.mn.gov/statutes/?id=609.378. Presentation to Public, 2011 Min. Stat.  § 148.96 (2011). Retrieved from https://www.revisor.mn.gov/statutes/?id=148.96. Reporting of Maltreatment of Minors, 2011 Min. Stat.  §626.556 (2011). Retrieved from https://www.revisor.mn.gov/statutes/?id=626.556. Schedules of Controlled Substances, 2011 Min. Stat.  § 152.02 (2011). Retrieved fromShow MoreRelatedAdams vs Backus Chapian Essay1257 Words   |  6 PagesUniversity Counseling 507, Theology amp; Spirituality in Counseling Dr. Ben Omungu February 4, 2012 Theory Critique of Adams vs. Backus amp; Chapian: How to help people change by Dr. Jay E. Adams and Telling yourself the truth by Dr. William Backus and Marie Chapian. There are many views held among Christian counselors about how to Scripturally approach changing human behavior. For some who seek to base the motivation for change on Biblical grounds, an approach to counseling is geared towardRead MoreCounseling 521: Requirements for Counselor in the State of PA524 Words   |  2 Pages According to PA state law, a school counselor for grades K-12 must have completed an approved program in school counseling (State certification requirements, 2012, American School Counselor). Certification can be given either for elementary counseling for grades K-6; or secondary school counseling grades 7-12 (State certification requirements, 2012, American School Counselor). Required coursework for certification includes 60 hours of providing supervised counseling of direct services to individualsRead MoreTheory Critique: Cloud and Townsend1533 Words   |  7 Pagesboundaries in a marriage. Cloud Townsend (1999) speaks of the ten laws of boundaries within a marriage. Those laws are listed as: â€Å"The Law of Sowing and Reaping, The Law of Responsibility, The Law of Power, The Law of Respect, The Law of Motivation, The Law of Evaluation, The Law of Proactivity, The Law of Envy, The Law of Activity, and The Law of Exposure† (p. 59). Without going into great detail we take a look at these as the laws of boundaries as we are to â€Å"have consequences, be responsible toRead MoreDescription and Analysis of the Different Types of Gangs in the US1060 Words   |  5 Pagesand ex-gang enforcers joined together to help prevent shootings and killings that accompany life and gang related activity. The main concerns are how to stop shootings and killi ngs that dominate the streets in Chicago. The Interrupters provide counseling, conflict mediation, safe havens, mentoring, and alternatives to violence in order it to help these kids and individuals. They provide their life experiences while mentoring and intervening in conflict situations. I believe this is unquestionablyRead MoreWhy Google Adsense High Paying Key Phrases1093 Words   |  5 Pagestime to expose precisely the key phrases for 2015 that could make you massive cash in case you use subject matter, underneath is the listing of key phrases with maximum paying CPC, so if you may work over them then you are the KING :) Mesothelioma law firm ($ 179.01) Donate vehicle To Charity California ($a hundred thirty.25) Donate automobile For Tax credit ($126.65) Donate cars In Ma ($125.fifty eight) Donate Your vehicle Sacramento ($118.20) a way to Donate A vehicle In California ($111.21) sellRead More School Violence Essay1556 Words   |  7 Pagesshould be fully addressed in order to prevent further altercations from occurring. Student seminars that inform students of violent behavior and clearly state consequences are becoming a very popular trend across the U.S. Francis Hoang, of the FBI Law Enforcement Agency believes that each school should make sure that they are aware of what is going on and to include this vital information in a presentation to the student body. â€Å" Include options for preventing and controlling violence based on schoolRead MoreThe Social Issues of Homelessness Essay examples1432 Words   |  6 Pageswhose take-home pay didn’t last, who didn’t get the hours they’d hoped for, who unexpectedly lost homes or jobs†. Massive job losses are changing homeless culture. According to the Ken Homa, Goodwill Director of Housing Services in Traverse County, MN, â€Å"There has also been a significant increase in people coming to us who have lost their job, and many with more than one issue confronting them – their job, health issues, transportation and aff ordable housing†. In an article by Wendy Koch of USA TodayRead MoreFrom actions to empathy and morality9042 Words   |  37 Pagespresence of such a neural system, termed the mirror neuron system (MNS) in the human brain. In this paper I discuss evidence suggesting that the human MNS – by linking intention and outcome, perception and action, observer and actor – forms part of the neural system for empathic concern, the capacity to understand and feel another’s emotional state. By helping to establish a ‘likeness’ between interacting agents, the human MNS may support the active desire to understand others, to feel what theyRead MoreProblems that Teenage Mothers Face Essay1602 Words   |  7 PagesOnce a teen mother has moved into the welfare stream, she will to remain there for the rest of her life. #61623; Child Abuse Jenny is 16. Her son is only one year old and has been hospitalized twice because of Jenny’s abuse. Jenny attends a counseling session once a week with other mothers who also abuse their children. Jenny loves her son and feels that, â€Å"I could just burst into tears with happiness when he smiles.† However, like many teen mothers, Jenny also feels she has been robbed of herRead MoreEssay on Sexual Harassment In The Workplace2405 Words   |  10 Pagesmanagers and non-supervisory employees are individually subject to the FEHA’s anti-harassment provisions. The goal of the FEHA is to familiarize supervisors and managers with their responsibilities under California law for responding to, and preventing, sexual harassment. Although federal law imposes similar duties as those required by the FEHA, there are some important differences that will be highlighted in my paper. Zero Tolerance Policy It is the policy of each department to provide all employees

Analysis of Samsung Marketing and Brand Strategies Free Essays

Introduction: In this report we have evaluated the literature and actual brand strategies used by Samsung. Samsung Electronics Company is worldwide leading consumer electronics brands which have very high opponents in the same business field like HTC, Sony, Panasonic, and Nokia. With the help of its creative products and services it is attracting lot of customers. We will write a custom essay sample on Analysis of Samsung Marketing and Brand Strategies or any similar topic only for you Order Now It was founded in 1938 by Lee Byung-chull as a trading company. In 1969 it establish and developed the different business to electronic market that make Samsung flourish into the world’s leading electronic brand. Samsung became the leading electronic manufacturers in Korea by catering to the international market. It makes Samsung to be a champion to international market with high-tech products. Later on in 1993 Samsung became the world’s best popular because of joined into the LCD industry. Samsung set up its branding strategy by Chairman Kun Lee who planned to originate universal program to make Samsung to be an international brand in 1996. For increasing its brand awareness in the world, Samsung paid budget to the investment in marketing and branding and it’s about US 3 billion. (Business Week,2006) In addition, Samsung has spend lot of money in sports for its brand image for example, for sponsoring in Olympic Games Sydney 2000, In Athens 2004 Olympic Games furthermore, Samsung also supported tools and distributed 14,000 cell phones during the games. Afterwards, Samsung has joined Yahoo Company in strategic marketing. In 2001, Samsung is to be voted to the number one in 100 brands by Business Week. To highlight on its brand awareness, Samsung encourage the official sponsor of Chelsea, the popular English Premier League football club in 2005. To continue to increase perception of brand Samsung became the official sponsor of 2010 Guangzhou Asian Game. MEANING OF BRAND Brand is the identity of a product, sign, symbol or design and how it describes to key points like customers, staff and partners etc. Main goals which a good brand includes: Conveys the message purely. Convince the buyer. Confirms credibility For success in branding we have to concentrates on requirements and needs of customers. With the help of branding we can convince the customers to great extent. Strategies of Branding Developing a brand strategy can be one of the most challenging steps in marketing plan process. It plays a vital role in creation of company’s identity. Brand Image of Samsung Brand imaging is an essential tactic for company’s marketing plan and consumer behavior research (Dobni Zinkhan, 1990). A clear image of a brand enables consumers to know about the brand, use the brand, and talk about the brand. All these factors are beneficial for the brand in identifying it from any rivals in the market. Good brand image strategies can lead to a good brand performance (Roth, 1995). Brand image has three components: Product Attributes Customer’s benefit Brand Personality Samsung Logo: The first expansion of brand image of Samsung Electronics Company was started in 1993. Samsung Electronics Company has driven into a new corporate identity by changing its logo from the basic black bold type letters of the word Samsung with red star signs at the side into white Samsung word on a blue color background (Spaeth, 2007). The blue background was designed to be an elliptical shape which gives an impression of modernization and advance. It is determined to agree that Samsung has succeeded in the development of its brand logo. Gardner and Levy (1955, as cited in Park, Jaworski, Maclnnis, 1986) once stated that the brand will be successful in a long term could depend on a company’s strategies of choosing a brand image and to maintain the image over time. Samsung has clearly proved that it has driven on the right track as the brand is now widely well known around the world with its reputation of global electronics brand Character: Its character obviously describes that it is a strong brand approximately innovation, cutting edge technology and world class design. To clear its brand image, it reinforces Samsung’s strong connection to the brand community to customer; besides, it reinforces its brand image of always being in leading position of innovation and design. (Martin Roll,2006.The global bestseller Asian Brand Strategy (â€Å"Best Business Books 2006† by Strategy Business magazine) Another powerful development of brand image of Samsung was to design an impression of the brand with global sport events. Samsung became the official sponsor of the wireless technology in the Olympics when Seoul was hosted in 1998. By representing its brand into sport events, the brand will be greatly notice by lot of consumers. Nowadays also Samsung is using the same strategy. Samsung has decided to become an official sponsor for Chelsea football club since 2005/6 season and it was the second largest sponsorship signed by Samsung since the Olympics Games (Jones, 2005). By doing this Samsung logo is now appearing on every shirt of Chelsea players and it can be seen as an impressive way to maintain image of the brand. Slogan of Samsung: In this year, Samsung informed its all-new brand slogan â€Å"Turn on tomorrow†, to chase of a better future. This new slogan started from mid of July a series of promotions was showed to every customer to improve Samsung’s new brand strategy. Country of Origin Samsung has been involved to promote the country image of South Korea since Seoul Olympics in 1988 (Nebenzahl and Jaffe, 1991). The company image has to focus on the â€Å"country-of-origin† known as COO which is highlighted the impact of purchase behaviors (Martin and Eroglu, 1993). The perceptions of consumers on Korean products as overall image are still not considered as â€Å"high quality products† but known as a â€Å"good value products† (Nebenzahl and Jaffe, 1991). Marketing Strategy Samsung mission is to continue to become a world’s leader of digital convergence with the number one market share of most products segments. ( Ilse Jurrien, 2005). Samsung ambition is to boost sale volume in every segments of product. In addition, Samsung objective is to stand on top of the world ranging electronic market; accordingly, it has team which is named as â€Å"Global marketing team†. This team separated from another part and divided in to three layers that are: Product strategy team Marketing strategy team Regional strategy team. Product strategy team In Product strategy team managing market research , collection the information and analysis data of competitors in daily task. Marketing strategy team Marketing Strategy team’s main responsibility is to expand global marketing strategy for example to present the core message that Samsung want to communicate to customer and every promotional activities to international-wise. Regional strategy team Regional strategy team’s main job is to move the task from Marketing strategy team and managing to different regional. One attempt that appropriate in the United States does not mean that it would success in other countries. Regional Strategy team’s duty is to recover strategy concerning in regional demographics. Market Driven Change In earlier days Samsung’s attempt was promoting in own way that resulted in confuse information and obscurity brand image that make consumer confused in company. Afterwards, the blockbuster launched movie called â€Å"The Matrix† and Samsung have the opinion of that it was a perfect time to improve brand image under slogan â€Å"Digital All-Everyone’s Invited†. Moreover, Samsung choose to corporate with Warner Brother for product placement at â€Å"The Matrix†. Samsung’s important place on customer’s insight to new product development method. (Kinda,2008) Target Market Samsung has changed and emphasizes on the high-end target group and business which means Samsung spend budget to promotional in niche market like the main competitor’s Sony. That directly affects the brand image in high-class value and to certify higher margins and efficiency. (Business weekly,2002) Market Shares Product Samsung’s global M/S Competitors M/S Year Source DRAM 40.4% Hynix 19.8% Q32010 [69] NAND Flash 40.4% Toshiba 33.1% Q22010 [70] Large-size LCD Panel (revenue) 26.0% LG Display 25.9% Q32010 [71] Active-Matrix OLED 97% LG Display, AUO 1~3% 2010 [72] Lithium-ion battery 18.7% Sanyo 19.4% Q12010 [73] LCD Monitor 18.0% Dell 12.8% 2009 [74] Hard disk drive 9% Seagate Technology 31% Q42009 [75] Television sets (LDC, PDP, CRT, LED) 17.2% LG Electronics 14.8% Q32009 [76] Mobile phone 21.0% Nokia 32.4% Q32010 [77] Digital camera 11.8% Sony 17.4% 2010 [78] Meaning of Brand Value The success of brand is the goal pursued of companies whose attempting to lead the market. Brand value is one of significant criteria that enhance branding of the company. The uniqueness of the brand is influenced consumers in both directly and indirectly, hereby improving the company value (Melewar and Karaosmanoglu, 2006). The strong and successful brand was able to dominate and persuade decision making of consumers. Samsung ranks 19th in the Top 100 Global brands in 2009 to 2010. That shows Samsung brand value up 11 percent from year earlier, according to annual report by global branding inter brand. The reason for this success is Samsung approach to develop in marketing strategy for different regions; moreover, to increase in perspective in brand, Samsung sponsored in Olympic Games and other sports such as sponsor Chelsea Football League in England, sponsored Texas motors speedway. (Interbrand,2010) The growth of Samsung’s brand value is always put main emphasis to response demand and approach to experience in customers. Moreover the company focused on every detail of their brands, develop products, cohesive identities compatible in every products, every market round the world and every communicate to customers.(Business Week,2008) To expand an integrated method to endeavors, the context of brand has to change to adopt culture, expertise and organizational systems include products, if senior management is using these assets and ability effectively (Doyle, 1998) Strategies adopted by Samsung: Creating Identity of the Brand. Reaction from rival’s Cost involved in repositioning of brand Research and development Best global brands of 2010 16 16 France Luxury 21,860 4% 17 20 United States Electronics 21,143 37% 18 17 United States Tobacco 19,961 5% 19 19 South Korea Electronics 19,491 11% 20 18 Japan Automotive 18,506 4% 21 21 Sweden Apparel 16,136 5% 22 24 United States Business Services 14,881 9% 23 23 United States Beverages 14,061 3% 24 22 United States Financial Services 13,944 -7% 25 26 United States Sporting Goods 13,706 4% 26 27 Germany Business Services 12,756 5% 27 25 Switzerland Beverages 12,753 -4% 28 28 Sweden Home Furnishings 12,487 4% 29 37 United States Financial Services 12,314 29% 30 30 United States Alcohol 12,252 4% 31 31 United States Transportation 11,826 2% 32 32 United Kingdom Financial Services 11,561 10% 33 33 Japan Electronics 11,485 10% 34 29 Japan Electronics 11,356 -5% 35 34 United States FMCG 11,041 6% According to the table of Brand Value in Global brands in 2010, Samsung was stable in rank 19th in last year and current that show it can manage marketing strategy in good brand value in crisis economic situation. In term of Sony the main competitor, in the chart of Brand Value showed it rank is up from 34th to 29th in 2010 ;nevertheless, Sony still stay behind of Samsung. And in Change of value Sony is -5percent and Samsung is 11 percent. The reason of achievement to be in global brand of Samsung are many strategy that company chosen; for example, Samsung considered to customer experience that make it placed 2nd after Coca-Cola sponsorship in Olympic Games. Samsung assemble the organization for brand building and the key of brand building is employees and consumers. The employees received the emotional benefits from pride in being associated with the sponsorship and direct connection to the Olympic activities. In term of consumers, Samsung provided a new experience to the customers; for instance as a part of Samsung’s brand proximity program it put up in Olympic [email protected] Samsung, The Athens Olympic Sports Complex located in a 1,064 square meter entertainment complex which was a central company place for athlete, their families and viewer coming to the Games. The [email protected] give a wide range of activities; for example, the customers were received the opportunity to try out Samsung’s revolu tionary products by themselves. Brand Position In term of Samsung company has position the brand position as innovation, cutting edge technology and high-class design. In marketing plan, Samsung created team of global marketing to develop to assign the identity of products. The design of product is the important part to attractive to consumer to purchase. Samsung present the different of leading of electronic to innovation, high-end and focus on niche market. In addition Sony focus on high-end and niche market according to, the group assessment that show in perceptual map. In growing competition and more require consumer that CEOs facing these day, they have to know how to created more value into products and services because of nowadays, there are many competition, fast innovation and more demanding consumers. (Court et al.,1999) According to, Samsung has developed technology to standing in leading of electronic market; for example, Samsung is the first brand of Thinnest Blue-ray player in 2009, Released the world’s first infrared video phone in 2009. That make Samsung is the No.1 in customer loyalty for 8 years in succession by Brand Keys of the USA Brand Relationship To created more value into Samsung product, the company chosen to communicated in campaign that satisfy with slogan; moreover, Samsung has joined the campaign with the movie call â€Å"The Matrix† to customer perspective in brand image is innovative and high technology. The company chooses the right time and right place to show the way of company. The campaign in advertising, Samsung show the high-end and luxury design to the Television commercial. That makes customers absorb brand image of Samsung and effected to brand value in consumer’s mind. Samsung continue to purchase budget to promote brand in advertising campaign and continue to sponsor in the Olympic Game. Samsung be concentrate in strong of brand image including selecting the distribution channel, to research and developing the products, creating the new technology to be the number one of the electronic world. Customer Perspective After evaluating the brand value, position and image the next step is the customer perspective of Samsung we get this information from different websites. The evidence shows that Samsung attracted lot of customers it creates a very good image in customer’s mind. In most of products and Brand value range confirms that the customer is trustworthy and satisfied with the brand. In eco-friendly blue earth phone are also embedded with solar panel which helps in making .Samsung growing up from 4th to 2th in mobile market share. The design of product of Samsung emphasis to approach the customer insight is very effective. Nowadays mobile phone is not used only for communicating purposes but also use as fashion accessories with latest models and technology. The customers require the mobile phone for self-image which includes design, function and reliable of product. Samsung come to stand in customer’s mind and gain more market share from its main competitor Nokia. (Business Time, 2010) Strengths of Samsung CDMA Handset market Brand Position Product Quality Horizontal Integration Core Competence Distribution Network Conclusion Samsung has created lot of attraction among customers during last year’s and nowadays also by using different marketing strategies. The main goal of CEOs is to drive their brand to worldwide which shows that Samsung have good management of and intention to identify their brand to global whiles improve and develop the products among to premium quality with main competitor is Sony. The marketing strategies help to contribute to be a good brand image such as to sponsor in Olympic game; including, product placement in the movie. Samsung concerned to the environmental and launched the products that are eco-friendly. How to cite Analysis of Samsung Marketing and Brand Strategies, Essay examples

Taliban Essays - Islamic State Of Afghanistan, War In Afghanistan

Taliban Afghanistan followed the same fate as dozens of formerly Soviet-occupied countries after the collapse of Moscow's Marxist government in 1991. Islamic factions, which had united to expel the Russian occupiers in 1992, began to fight among themselves when it became apparent that post-communist coalition governments could not overcome the deep-rooted ethnic and religious differences of the members. It was in this atmosphere of economic strife and civil war that a fundamentalist band of religious students emerged victorious. By 1996, this group, the Taliban, ruled 90% of the country with a controversial holy iron hand. The other 10% of the country is tenaciously held by minority opposition groups led by president Rabbani and military commander Ahmed Shah Massoud and aided by foreign Taliban adversaries. This Northern Alliance shares critics' objections to the Taliban's extreme fundamentalist methods and especially scorns Pashtun ethnic chauvinism. Today only Pakistan, the United Arab Emirates and Saudi Arabia recognize the Taliban as Afghanistan's legitimate ruling party. The United Nations still considers Massoud head of State, the US advocates a broad based government and others favor Rabbani, Zahir Shah, Gulbuddin Hekmatyar or other opponents as rulers of Afghanistan. The Taliban claim to follow a pure, fundamentalist Islamic ideology, yet the oppression they perpetrate against women has no basis in Islam. Within Islam, women are allowed to earn and control their own money, and to participate in public life. The 55-member Organization of Islamic Conference has refused to recognize the Taliban as Afghanistan's official government. The Muslim Brotherhood in Egypt, regarded by many as an ultraconservative, fundamentalist organization, has denounced the Taliban's decrees. Female employment and education is restricted or banned. Women must stay at home. If necessary, women who do leave the house must be accompanied by a male relative and cover themselves with a burqa (an ankle-length veil with a mesh-like opening in front of the eyes). Non-religious music, cassette tapes, TV and movies are all banned. Multi-colored signs are prohibited. White socks are forbidden (either because they are considered a sexual lure or because they resemble Afghanistan's flag). Children cannot fly kites, play chess or play with the pigeons since it distracts them from their religious studies. Men must wear beards or face prison until their shaven whiskers grow back. Paper bags are banned since the paper might have been recycled from old Korans and lower level windows must be blackened to prevent males from inadvertently catching women in compromising states. In order to guarantee that men and women observe the new rules, the Taliban have employed a moral police force (Agents for the Preservation of Virtue and Elimination of Vice) to search for violators. The purported brutal treatment of offenders by the moral police has led Amnesty International to classify the conduct a "reign of terror." Prior to the Civil War and Taliban control, especially in Kabul, the capital, women in Afghanistan were educated and employed: 50% of the students and 60% of the teachers at Kabul University were women, and 70% of school teachers, 50% of civilian government workers, and 40% of doctors in Kabul were women. Some examples of gender apartheid follow: A woman who dared to defy Taliban orders by running a home school for girls was shot and killed in front of her husband, daughter, and students. A woman caught trying to flee Afghanistan with a man not related to her was stoned to death for adultery. An elderly woman was brutally beaten with a metal cable until her leg was broken because her ankle was accidentally showing from underneath her burqa. Women have died of treatable ailments because male doctors were not allowed to treat them. Many women, now forcibly housebound, have attempted suicide by swallowing household cleaner, rather than continuing to live under these conditions. 97% of Afghan women surveyed by Physicians for Human Rights exhibit signs of major depression. The Taliban creates fallacies t maintain control. The following is an excerpt from ____ newspaper in 199_. The Taliban emerged in early 1994 from the Sunni religious schools (called madrassat) near Quetta, Pakistan, at a time when factional fighting and resulting lawlessness were at their height. Originally a small band of warriors from the majority Pashtoon tribe, their numbers swelled as they met with increasing success. Their take-over of the southern Afghan city of Kandahar, in April 1994, was welcomed by its citizens, who had long suffered under corrupt and brutal mujehadeen commanders. The Taliban (the name derives from the Arabic word for student) quickly established order in Kandahar, disarming all factions and the general population. The Taliban leader of the faithful, amir